COFFEE

We visit the farms from which we get our coffees. This direct trade creates personal relationships with the people behind our coffees and ensures that the money actually reaches the farmers. Since we only buy specialty coffees, we pay premium prices for the green coffee. Those are significantly higher than the Fairtrade minimum price.

And of course there is the Annan promise. All of our coffees are roasted in the countries where they are grown. Roasting in the countries of origin increases the value that remains in those communities by 300%.

What constitutes sustainable coffee?

The main characteristics of sustainable coffee are its environmentally friendly production and fair trade. But Coffee Annan is more than just a label. Our coffee lovers can rest assured that our products come from ethical sources and contribute to equal opportunities. We are contributing to change by driving forward the roasted-at-origin movement and thus living up to our social responsibility. In this way, we increase the value that remains in the coffee countries by 300%. Goodbye colonization - sustainable coffee is not just an empty phrase for us, we refine our coffee directly in the country where it is grown. This is the only way we can guarantee a fair distribution of money along the entire value chain.

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What is roasted at origin?

Local roasting in growing countries: Together with coffee producers, we are building a platform that enables trading in real products instead of raw materials. Retaining as many steps of the value chain as possible in the countries of origin, such as Uganda, can help to become more independent. Our goal is structural change and the decolonization of coffee.

What does sustainable coffee mean?

Sustainable coffee refers to coffee that has been grown and produced with social, environmental and economic considerations in mind. Enjoy a coffee with a clear conscience, knowing that the country of origin of the coffee is structurally improving.

What are the benefits of sustainability when growing coffee?

Environmentally friendly cultivation promotes biodiversity and fair remuneration for farmers increases the quality of life of the population. Relocating production brings with it a real change, because roasting, packaging, labeling, etc. creates new sources of income and jobs, which brings with it a complete change in the structure and opens up new markets.

How can coffee consumption be made more sustainable?

Become part of Coffee Annan's roasted-at-origin movement. Give the producers the appreciation they deserve and don't compromise on the enjoyment of coffee with our high-quality products.