Your coffee has one big effect.
If you join our Roasted at Origin initiative, together we can increase the value that stays in coffee producing countries by up to 300%.
- Fair wages and economic growth through access to new markets (Europe)
- Creation of new jobs in developing countries
- Promoting sustainable agricultural practices and contributing to a circular economy
- Even distribution along the coffee value chain
- Fighting colonialism and inequality - strengthening the role of women in agriculture
problem of the coffee industry
Virtually all of the world's coffee leaves its place of origin as raw material. The roasting process in consumer countries is the largest markup in the value chain. This leads to an unfair distribution of profits.
Most of the money stays where we consume coffee and not where coffee is produced. That is not right.
of coffee producing countries still rely on financial aid.
World Bank
of coffee are imported into consumer countries as raw material.
ICO, Coffee Development Report 2019
are spent on growing and processing coffee, while roasting takes a maximum of 15 minutes.
*approx. 9-10 months
“The roasting-at-origin concept is a great one that benefits everyone involved in the coffee value chain.”
Coffee producer – Uganda
Coffee Annan roasts coffee in the growing countries.
We strive for a world where every consumer can be confident that their products are ethically sourced, contribute to equal opportunities and support the change needed.
Coffee, but different
Roasted in the growing regions. This is trade on equal terms without colonialism.
Support for agroforestry
Agroforestry not only reduces carbon emissions and has socioeconomic benefits, but also helps improve water and air quality, soil health and wildlife habitat.
Socially responsible
Become part of the roasting at origin movement and give the producers the appreciation they deserve.
Organic Farming, Direct Trade, and Roasting at Origin. We calculate your impact.
more stay at least in the country of origin. Thanks to our efficient supply chains, you can provide added value without having to pay extra for it.*
Reinvesting larger profits supports local businesses and creates new opportunities. This leads to a stronger economy and greater financial independence.
less CO ₂ emissions compared to conventional cultivation** - you can achieve this by supporting agroforestry.
Agroforestry reduces CO₂ emissions and has socioeconomic benefits. It also helps improve water and air quality, soil health and wildlife habitat.
Changing the world can be as simple as choosing the right coffee
First of all, we don't compromise on taste. Coffee Annan's finest beans are specialty coffees, making them part of the top five percent of our planet.
Secondly, we trade directly with the best producers in East Africa and enable them to roast their coffee in their respective countries of origin. This leads to increasing local value creation.
As a result, we observe local economic growth, the associated job creation and an increase in financial independence. We firmly believe in socially responsible resource procurement and processing and want to make a contribution to global equal opportunities.
The producers and people who roast our and your coffee should get the appreciation they deserve!
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FAQs
We are here for you if you need help
Can't find the information you're looking for? Get it contact with us! We're happy to help.
Get in touchCurrently, 99% of coffee is shipped as raw material. This means that 90% of the countries of origin are dependent on financial support. We believe that keeping as many steps of the value chain as possible in the source countries such as Ethiopia will help to become more self-sufficient. That's why we're working with coffee producers to build a platform that enables trading in real products instead of raw materials.
We source specialty coffees, which are among the best coffees in the world. All of our partners are well-trained coffee experts. Our coffees are carefully drum roasted to our specifications.
And how! We put a lot of love and energy into product development. We tested hundreds of different types of coffee until we were satisfied. It took us almost 2 years to find our coffees.
Absolutely. We disclose all of our purchase prices.
We deliver throughout the EU, Switzerland and Liechtenstein. We work with DHL, DPD, GLS, Fedex and Swiss Post to offer you a fast and reliable service.
Even better. We do direct trading. We visit the producers regularly and only buy gourmet beans. Procurement of high-quality coffee allows us to pay farmers premium prices, which are always above the Fairtrade price. We believe this model is more efficient than the label industry and allows us and producers to shape the future together.